Headquarters

Product Marketing Manager

US-NJ-Fairfield
1 month ago
ID
2017-1212
# of Openings
1
Category
Marketing

Overview

Under the direction of the Director, Product Marketing the Product Marketing Manager is primarily responsible for all aspects of marketing as it relates to specific hardware categories in Kyocera’s product portfolio: Product positioning, competitive marketing analysis, KYOCERA Document Solutions America, Inc. (“KDA”) and competitive product pricing analysis, product launch materials, recommending marketing programs, monitoring competition, and recommending new product requirements consistent with KDA’s business objectives.

 

The Manager will work collaboratively with the Director, Product Marketing, the Product Marketing Team and Software Solutions, each with separate “go-to-market” responsibilities for specific product and/or solutions.

At times, the Manager will lead specific project teams, as assigned.

Responsibilities

  • Manage the product life cycle from inception to end of life. Prepares launch plans for all new hardware products, related solutions and next generation product introductions. Ensures timely completion of all aspects of the launch plan by all supporting organizations. Maintains full responsibility of all major action items of the supporting organizations to ensure accuracy and strategic direction.
  • Product Launches
    • Develop complete marketing plans to support product unit sales expectations
    • Coordinate and implement product launch on a timely basis, not to exceed the date of products release to channels.
    • Develop product support materials consistent with an e-based delivery medium.
    • Solicit feedback from sales channels, end-users, and internal sales personnel on a consistent and on-going basis and make recommendations where appropriate based upon market analysis and KDA objectives.
    • Maintain all timeline requirements.
    • Maintain timely and updated content for Internet/Intranet sites on a consistent basis to include product, competitive, market information, success stories, white papers, etc.  Ensure that all material posted to site is accurate and delivered on time for new product release and content refresh requirements as established.
    • Prepare pricing proposals for new products as well as enhancements to current products based upon competitive actions and/or to support KDA unit expectations.
    • Assists Product Planning, and Technical with the designing of long range plans for new products in terms of specifications, features, performance targets, pricing, introduction planning, software requirements and market planning.
  • Support internal and external inquiries.
  • Interface with, and assists as required, all KDA sales, training, technical, personnel regarding product, competitive product and channel information.
  • Provide input for marketing bulletins, advertising, collateral material, industry analyst publications and public relations as required.

 

  • Provide input to Business Planning for product promotions and phase out/phase in plans.
  • Monitor/analyze monthly product performance and provide analysis to Director Product Marketing

 

 

Competitive Analysis

  • Collaborate with Product Planning in all aspects of Competitive Intelligence.
  • Analyze marketplace trends regarding products, specifications, pricing, software, and sales/channel programs.
  • Identify market niches for current and future products to maximize KDA sales success.
  • Identify product line gaps based upon competitive, channel or market requirements and make recommendations to the Director of Product Marketing and Product Planning.

 

  • Maintain competitive database relating to your product responsibility, including collateral material, pricing information, channel programs, business statistics, and advertising & public relations activities.
  • Maintain a network of industry and channel contacts to gain marketing and industry data.
  • Establish and maintain good relations with industry associates.
  • Maintain complete knowledge level and proficiency with relative technologies, both competitive and being marketed by KDA.

Qualifications

Required:

  • Bachelor’s Degree or minimum of 6 years (8 preferred) demonstrated industry experience
  • Minimum 5 years Product Marketing experience in the document solutions industry
  • Superior presentation skills.
  • Excellent oral and written communication skills.
  • Working knowledge of computer programs such as Microsoft Office and Abode Photoshop
  • Ability to work with extremely confidential information in a professional, discreet manner.
  • Approximately 20% travel, some overnight required
  • Company paid relocation is not provided to Fairfield, NJ office.  Employee must self-relocate.

 

Preferred:

  • Bachelor’s Degree in Marketing
  • Fluency in Spanish and/or Portuguese a plus

Careers Center - Product Support Representative (Level 2)

KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state and local laws regarding nondiscrimination.   Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or protected veteran status.  Qualified minorities, women, protected veterans and/or individuals with disabilities are encouraged to apply

 

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